A smiling woman with shoulder-length dark hair with light waves, wearing a bright blue blouse, silver hoop earrings, and a delicate necklace, posing against a plain light gray background.

Connecting purpose with performance through digital innovation and modern marketing.

Digital-first, interactive experiences that drive adoption and engagement, with trust and brand standards at the center.

I build digital-first, integrated programs that move people and metrics. From digital adoption and interactive experiences to partnerships, community platforms, and demand generation, I help brands show up with clarity, craft, and measurable outcomes.

WORK WITH ME

Featured Work

Independent portfolio demonstrating how a consistent commercial and digital strategy approach was applied across organizations, industries, and audience types.

  • ATM screen showing a promotional message about Bank of America Mobile Banking app with a person in a Giants hoodie clapping and smiling.

    Digital adoption via a virtual financial assistant platform

    Used cultural context and partnership storytelling to drive habitual use and understanding of a consumer banking assistant across digital touchpoints.

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  • A news anchor in a blue suit and black tie on television, with a cityscape backdrop featuring the Gateway Arch in St. Louis, Missouri. The screen displays the text 'NEW AT 5 PLAY IT FORWARD' and a logo of the St. Louis Cardinals baseball team with the tagline 'PLAY IT FORWARD', along with a red banner showing the time 5:14 and temperature 70°F.

    Social impact platform scaled through sports and community partnerships

    Scaled a youth-facing community platform by aligning local markets, partners, and experiences to build brand trust and broaden access.

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  • A person holding a smartphone with a logistics app open, overlaid with text about contactless billing and supply chain analytics

    Demand generation and partner ecosystem storytelling for logistics technology

    Built a connected content ecosystem that highlighted marketplace partnerships (including ISVs) alongside hardware to drive pipeline and customer value.

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  • Three animated diverse young people smiling, including a woman with curly hair in a lavender hoodie, a man with a blue cap and red plaid shirt, and a woman wearing a hijab in a yellow top.

    Experiential prototype for fan-facing digital activation

    Led an experiential concept exploration, then made a brand safety call to pause launch and protect customer trust.

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For roles, select collaborations, or other requests, reach me directly.

CONTACT ME

How I Work

My work lives at the intersection of brand, product, partnerships, culture, and performance. I bring structure to complexity and keep the customer experience at the center.

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INTEGRATED CHANNEL
STRATEGY

Paid, owned, earned, and experiential, with modern amplification through creators and influencers when it fits the audience and brand.

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COMMERCIALIZATION AND
DISTRIBUTION THINKING

I connect experiences to demand, consumption, and downstream performance, including partner ecosystems and marketplace-style motions.

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PROGRAMS BUILT
TO LAST

I scale platforms, not just campaigns, aligning cross-functional teams around outcomes and delivering work that holds up after launch.

ABOUT

Strategic marketing executive known for collaborative leadership and for connecting purpose with performance through digital innovation

Over the past 15+ years, I have led integrated marketing, brand partnerships, and digital innovation work across sports, financial services, CPG, logistics, and technology. I build programs and platforms that translate strategy into execution, align teams around measurable outcomes, and protect brand trust while pushing creativity forward.

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Resume available by request.

Shared for evaluation of professional qualifications only.

Not for redistribution beyond intended review.

Contact

Preferred contact:
Amanda.wilson1487@gmail.com

You can also connect on LinkedIn:
linkedin.com/in/amandaraewilson